Architecture

A real estate sale isn't a chat.

It's hundreds of parallel relationships — weeks long, across channels, with hard compliance to honor. Most AI tools break on at least one of these.

Memory

A hot lead replies after three weeks. The AI: “Who is this?”

Persistent · across sessions

Scale

200 leads tonight. You reach 5. The hot ones go cold while you sleep.

1 persona · ×N lead agents

Compliance

The AI texts a do-not-contact lead. Your broker calls before lunch.

Enforced before every action

Here's how the architecture answers all three.

L1Persona

AAnna LLily LLucas +custom

configurable identity · segment focus · personal style · autonomy · escalation · cadence

instantiates

L2Agent

two cooperating instances · same persona · same memory · two parallel conversation surfaces

Coordinator agent

talks to the realtor

× 1

▸ IN directives, questions, preferences

◂ OUT briefs, alerts, confirmations

Lead agent

talks to each lead

× N

▸ IN messages, activity, replies

◂ OUT responses, schedules, CRM updates

both apply the same operating pipeline

Perceive

a signal arrives — message, activity, or scheduled trigger

Understand

pulls relevant context — your style, the lead, the market

Decide

applies the playbook — segment, autonomy, escalation

Act

executes — sends, schedules, tags, escalates, hands off

shared substrate · same data, both instances

Playbooks

decision logic

Segment routing

your taxonomy — buyer, seller, luxury, FSBO, anything

Intent detection

graded signals — high · moderate · low

Escalation triggers

pricing · offers · contracts · channel failure

Handoff protocol

clean AI ↔ human transitions, state machine

Memory

persistent

Realtor profile

your tone, scripts, working hours, focus

×1

Lead memory

facts, preferences, deal-breakers, deadlines

×N

Activity history

every touch, reply, escalation, handoff

append

Learning loop

self-improving

re-injected into persona & playbooks every cycle

enforced by

L0Compliance

runs first · immutable

DNC opt-out identity language scope framing

L1 · Persona

One architecture. Many distinct agents.

Each persona is a complete behavior profile — different segment, different pace, different judgment thresholds. Different agents in practice, sharing the same architecture underneath.

Persona design space

AAnna LLily LLucas

Focuscategorical

Buyer-focused

LLucas

Seller-focused

LLily

General / Dual

AAnna

Tonecontinuous

direct consultative L A L

Autonomycontinuous

confirm autonomous A L L

Escalationcontinuous

deferred instant A L L

Cadencecontinuous

calm reactive A L L

Anna

general / dual

tone

warm

autonomy

propose

escalation

standard

cadence

daily

Lily

seller-focused

tone

consult.

autonomy

propose

escalation

fast

cadence

daily

Lucas

buyer-focused

tone

direct

autonomy

high

escalation

on intent

cadence

reactive

Custom

configure

tone

tune

autonomy

tune

escalation

tune

cadence

tune

Ready to Accelerate your

Business Growth?

Complete the form to schedule a demo and one of our solution specialists

will reach out to confirm your appointment.

We’ll make sure you receive -

A personalized tour and guidance from one of our top solutions advisors
Guaranteed lowest price on new subscriptions and add-ons
Instant access to your new Lofty account upon sign-up

Let's Talk